As the Marketing Manager at the Archdiocese of Vancouver, you are a crucial member of the Communications Office team. Your role is to envision and execute marketing campaigns that advance the strategic missional goals of the local Catholic Church. Acting as a bridge between the Communications Office and other offices / ministries using modern communication channels such as, advertising, email, social media, and other methods of engaging with our Catholic community. You will be supported by an award-winning team of communicators, journalists, designers, and social media experts.

Primary Functions of the Position

  Account Management:

• Develop and execute comprehensive marketing plans and campaigns across multiple channels to increase community engagement and awareness.
• Collaborate with various offices and ministries to promote events, initiatives, and fundraising efforts, tailoring messaging to diverse audiences.
• Identify target audiences and devise digital campaigns that engage, inform, and motivate.
• Measure and report on analytics and campaign performance, providing actionable insights.

Content Creation:

• Craft detailed and compelling creative briefs that effectively communicate project objectives, audience, and desired outcomes to guide the creative team in developing impactful and aligned materials.
• Write persuasive copy for websites, print materials and social media posts.
• Work directly with graphic designers, photographers, videographers, and advertisers in content development and distribution.
• Assist with the development of original multimedia content such as videos, podcasts, and graphics.

Email Marketing:

• Develop and execute advanced email marketing strategies including segmentation, campaign creation, automation, and personalization to engage our community effectively.
• Conduct testing on various email campaigns to optimize performance and increase engagement.
• Target and segment audiences in our database by ensuring messages are relevant and engaging to each subgroup.

Knowledge, Skills, and Abilities

• Minimum of 5 years of experience in marketing or communications with a proven track record of success.
• Ability to craft compelling messages for diverse audiences.
• Experience with email campaigns and marketing automation tools.
• Knowledge of social media platforms and online advertising.
• Passionate about leveraging technology to advance the mission and creatively solve communication and marketing challenges.
• Exceptional communication and interpersonal skills with the ability to effectively report to and collaborate with multiple supervisors, stakeholders, and departments.
• Exceptional customer service ethic and high expectations for quality.
• Good working knowledge of issues and conditions affecting the Archdiocese of Vancouver and the Catholic Church.
• Bachelor’s degree in marketing or communications.
• Experience within a non-profit organization.
• Familiarity of Salesforce, Pardot, Google Ads, Meta Ads.

Conditions of Employment 

• An active member of a Catholic parish.
• Strong knowledge of Church teachings relevant to Archdiocesan offices.  
• Successful Police Record Check with Vulnerable Sector Search required prior to start of employment.

Working Environment

• This is a full-time position and may require occasional evening and weekend work.

• Comprehensive benefits package, including extended health insurance, optional pension plans, and generous vacation time.
• Opportunities for professional development and spiritual growth.
• Salary: $55,000 - $75,000.00 

Please submit a résumé and a cover letter with “Marketing Manager” in the subject line to:

Human Resources Office

Roman Catholic Archdiocese of Vancouver

Email: [email protected]

Website: www.rcav.org/employment

Thank you for your interest; only shortlisted candidates will be contacted.